"DARE TO BE DYNAMITE"

In 2017, the owner of Dynamite Entertainment proposed that we add the tagline "Dare To Be Dynamite" into our marketing. Thinking that this on its own did not say much about the product, the V.P. of Sales and Marketing and I worked together to adapt this idea into something larger. We gave each of our titles a single word adjective, and tuned the idea into a two-line tag (ie: "Dare to be Provocative - Dare to be Dynamite"). This concept was launched in the industry catalog as part of a redesign of our section, and continued throughout our marketing. To launch the idea, we also ran a series of animated web banners on our home page, and sponsored ads on outside web sites.

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DYNAMITE ADS

A few examples of Dynamite's print ads from over the years including single and two-page ads, interviews, etc., that cover a large range of properties, genres, and products. Each ad was roughly between 7" x 10" and 14" x 10", and was printed in their monthly periodicals. Featured print ads for Dynamite Entertainment's titles ran in their monthly periodicals, and some in industry catalogs and other publications.

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DYNAMIC FORCES ADS

A few examples of Dynamic Forces print ads from over the years done to advertise their exclusive products. Each ad was roughly 7" x 10" and designed with very specific requirements as far as the amount of content necessary. Featured print ads for ads ran Dynamite Entertainment and D.C. comic titles.